Why Billboards? Isn't a website and talking to people enough?
We chose to start the billboard campaign to raise awareness among the non horse owning general public. We chose to do it in a big way...what bigger way than billboards? The majority of our readers are usually horse people, new horse owners, folks that alerady know about horse slaughter and other folks that are in the "horse world".
We need to reach folks that have never even been around a horse or just are not well immersed in the horse community. The general public will bethe catalyst that will finally get passed the bills that have been stalled out in different committees, in one version or another, for the past 8+ years.
ONLY when the general public learns that American horses are facing a brutal transport and a horrific death at the hands of uncaring and cruel killers for the SOLE purpose of filling the stomachs of foreign diners will this travesty be stopped.